To music singers, composers and other artists that have not been signed a deal or are new to the industry, MP3 songs allows for an incredible opportunity to gain fame and exposure faster providing a worldwide audience, more expansively and at a smaller cost than before. They would no longer be required to have an entire album, but could market one or two songs first and see how the audience responds and at what extent these songs are downloaded before spending more time to that song album and wasting money on producing the entire album.

This idea approaches behind what most web sites are already providing and that is free songs to download. This idea could be seen as a form of narrow casting, providing personalized music for the consumer. For billionaires, they used to make the presence of birthday gift with a personalized song to their beloved and it can be easy to the music producers and singers to send them the mp3 or video online rather than going there and recording the song in front of them. However, according a representative at Warner Bros., argues that this strategy will bring about a fast decline in the quality of music. Artists and singers will no longer go through the process of creating an entire album with a unified theme, but will concentrate their efforts on producing individual mp3 and pop hits for user to download. The validity of this statement will be for the consumer to decide whether to download this original music mp3 file or not. If the consumer has more music to choose from, he or she will be more critical in deciding to what music to listen and this starts the competition among the artists too. The competition from the larger market will require that the artist make much higher quality of music available. In either way, both of the parties win. The new artists get the chance they want and the consumer gets a larger achieve of music and songs to download from, which to choose.

From the consumer’s viewpoint, MP3 technology provides the ideal way to buy music or just download the songs. No longer are they required to go to record stores to buy or try out music albums, but they can now have it instantly. Theoretically, this should be the mentality of the average consumer; however, the traditional methods of buying music are firmly embedded in the consumer’s psyche. People are accustomed to buying music at retail stores or through music clubs. It often takes a while to change people’s habits. Digital distribution of music caters to these traits. Often the idea of going to a retail store and browsing through endless rows of music is enough to keep a person from buying music. The music clubs offer a limited solution to this problem by allowing consumers to shop at home rather than online downloading or selling the MP3 songs. However, there is a long wait for the music to be shipped. Download MP3 technology provides a solution to this problem by allowing the consumer to have the best of both worlds through on-line distribution. As with every new change in society, this is the time when people download mp3 music online and share to their online social network area with friends and thus both parties are in benefits.